Why Must Retailers Begin by Defining Their Target Market Before

question 14

Essay

Why must retailers begin by defining their target market before making any other marketing decisions?

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Definitions:

English Rule

A legal principle stating that the losing party in a lawsuit must pay the winning party's legal costs.

Majority Rule

A decision-making rule in which the option that receives more than half of the votes is chosen.

Assignee

An individual or entity to whom rights or interests have been transferred by another, known as the assignor.

Assignment

The process of moving rights, ownership, or duties from one entity to another.