Examlex
Explain what is meant by the term "store atmosphere" and why it is important for retailers to have a distinctive atmosphere.
Informal Channel
Unofficial, non-structured communication pathways used for the distribution of goods or information, often relying on personal connections.
Indirect Channels
These are pathways of distribution wherein goods or services move from the manufacturer to the consumer through intermediary agents or merchants.
Consumer Products
Goods produced for personal use by the general public.
Channel Functions
The roles and activities performed by intermediaries within a distribution channel, such as product information dissemination, negotiation, and order fulfillment.
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