Different Consumers Have Different Needs During the Purchase Process

question 64

Essay

Different consumers have different needs during the purchase process.Researchers Nunes and Cespedes argue that,in many markets,buyers fall into four categories.List and briefly define these four categories.

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Definitions:

Vibrations

Oscillations or rapid movements back and forth or up and down, which can be felt with touch or detected through instruments.

Stereognosis

Stereognosis is the ability to perceive and recognize the form of an object by touch.

Tactile Discrimination

The ability to perceive and distinguish the details of an object, such as texture or temperature, by touch.

Extinction

In psychology, the process by which a previously learned behavior diminishes or disappears when it is no longer reinforced.