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Moving to More Intensive Distribution to Increase Coverage and Sales

question 25

True/False

Moving to more intensive distribution to increase coverage and sales may help in the short term,but it can hurt long-term performance by encouraging retailers to compete aggressively.


Definitions:

Charles Lyell

A 19th-century geologist known for his contributions to the principles of geology and the concept that the Earth was shaped by slow-moving forces still in operation today.

Descent with Modification

A core principle of evolutionary biology indicating that species change over time, giving rise to new species, while sharing a common ancestor.

Darwin's Idea

Refers to the theory of evolution by natural selection, proposed by Charles Darwin, which describes how species evolve over time through changes in heritable traits.

Shared Similarities

Characteristics or traits that are common across different entities, indicating a degree of relatedness or evolutionary history.

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