Rolex Is Very Selective When Choosing the Retailers That Will

question 126

Multiple Choice

Rolex is very selective when choosing the retailers that will sell its watches.The company needs to view its retailer in the same way as it views its end users.The firm needs to determine intermediaries' needs and construct a channel positioning such that its channel offering is tailored to provide ________ to these retailers.

• A) customer responsiveness
• B) superior value
• C) integrated marketing communications
• D) market logistics
• E) supply chain management

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Definitions:

Environment

The ecological or contextual area in which a specific entity operates, including all biological, chemical, and physical conditions affecting it.

Trust

The reliance on the integrity, strength, ability, or surety of a person or thing; cornerstone in relationships and transactions.

Stress

A physical or psychological response to internal or external pressures, often characterized by feelings of strain or tension.

Work Environment

The work environment encompasses the physical and psychological conditions under which employees perform their job duties, including factors such as workplace culture, safety, and resources.