Examlex
Explain how Armani uses consumer psychology to charge at least 20 times more for a black T-shirt than do Gap or H&M.
Tiffany/Walmart Strategy
This term contrasts high-end, luxury retail strategies (Tiffany) with low-cost, high-volume retail strategies (Walmart), emphasizing the difference in market positioning and target customers.
Multiple Market Segments
Dividing a market into distinct groups of buyers with different needs or characteristics, and tailoring marketing strategies for each segment.
Winnie-the-Pooh
A fictional character and a series of children's books created by English author A.A. Milne, featuring a friendly, yellow bear who loves honey.
Geographic Segmentation
Dividing a market into different geographical units such as nations, states, regions, or cities.
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