The Key to Perceived-Value Pricing Is to Deliver More Value

question 57

Multiple Choice

The key to perceived-value pricing is to deliver more value than your competitors and to ________ this to prospective buyers.

• A) demonstrate
• B) communicate
• C) advertise
• D) promote
• E) convince

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Definitions:

Positive Reinforcement

The presentation of a stimulus following a given behavior in order to increase the frequency of that behavior.

Operant Conditioning

A learning process through which the strength of a behavior is modified by reinforcement or punishment, a principle established by B.F. Skinner.

Behavior

The actions or reactions of an individual, usually in relation to the environment or stimuli; how one conducts oneself.

Radio Channel

A specific frequency or band of frequencies allocated for transmitting and receiving radio waves.