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Q8: With continuously provided services,such as public utilities
Q16: Manufacturers of equipment must provide product-support services.Product-support
Q24: Because market followers avoid stealing competitors' customers
Q33: The objective-and-task method calls upon marketers to
Q39: In offering a product line,companies normally develop
Q84: In measuring communication results,senior managers want to
Q112: Thinking of the target market first,then designing
Q113: The key idea in successful nichemanship is
Q147: Today customers expect channel integration to work
Q148: A channel alternative is described by three