Explain How Armani Uses Consumer Psychology to Charge at Least

question 38

Essay

Explain how Armani uses consumer psychology to charge at least 20 times more for a black T-shirt than do Gap or H&M.

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Definitions:

Intelligence

A measure of one’s ability to acquire and apply knowledge.

Differential Item Functioning

A phenomenon where different groups of test-takers respond differently to a particular test item, not due to differences in the trait being measured but due to some other characteristic.

Construct

An abstraction that cannot be seen directly but is valued because it helps organize the myriad of potential observations in the real world.

Content Bias

A condition which occurs when testing materials are more familiar to one group than another.