Services Cannot Be Seen,tasted,or Felt Before Purchase

question 105

Essay

Services cannot be seen,tasted,or felt before purchase.The challenge to marketers of services is to "tangibilize the intangible" and "manage the evidence." What do these statements really mean for a marketer of a service firm?

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Definitions:

Central Executive

The part of the brain's working memory system responsible for overseeing and regulating the flow of information from and to its various components.

Episodic Buffer

A component of the working memory system that integrates information from different sources into a single, multi-dimensional representation.

Visuospatial Sketchpad

A component of working memory responsible for holding and manipulating visual and spatial information.

Long-Term Memory

The stage of memory capable of storing information for prolonged periods, from hours to a lifetime, involving processes such as encoding, storing, and retrieval.