Examlex
Services have four distinctive characteristics that greatly affect the design of marketing programs.Which of the following is NOT one of these characteristics
Marginal Revenue
Marginal revenue refers to the additional income generated from selling one more unit of a product or service.
Marginal Cost
The cost of producing one additional unit of a product, which varies depending on the level of production.
Cover Charge
A fee that patrons are required to pay upon entry to a bar, nightclub, or restaurant, typically to cover entertainment expenses.
Hank's Honkytonk
A fictional or specific bar or entertainment venue, often associated with country music and dancing.
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