The Customer Will Judge the Offering by Three Basis Elements

question 24

Multiple Choice

The customer will judge the offering by three basis elements: ________,services mix and quality,and price.

• A) performance
• B) salespeople
• C) price
• D) product features and quality
• E) none of the above

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Definitions:

Present Value

The current valuation of future monetary sums or cash flow streams, using a given return rate for discounting.

Capital Cost Allowance (CCA)

A taxable expense in Canada that a business can claim for the depreciation of tangible property.

Required Rate Of Return

The lowest annual return percentage that persuades individuals or companies to commit capital to a particular project or security.

Net Working Capital

The difference between a company's current assets and current liabilities, indicating its short-term liquidity.