When Starbucks Introduced Its Tazo Tea Line to Bring in New

question 117

Multiple Choice

When Starbucks introduced its Tazo Tea line to bring in new customers who had never gone to Starbucks because they don't drink coffee, Starbucks was employing a ________ strategy.

• A) market-penetration
• B) new-market segment
• C) geographical-expansion
• D) niche identification
• E) blue-ocean

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Definitions:

Response

A reaction to a specific stimulus or situation.

Acute

Describes a condition or phenomenon that is severe but of a short duration.

Dendrites

The branched extensions of neurons that receive electrical signals from other nerve cells and transmit them to the cell body.

Axons

Long nerve fibers that conduct electrical impulses away from the neuron's cell body.