Brands Can Be Differentiated on the Basis of Many Variables;however,four

question 100

Essay

Brands can be differentiated on the basis of many variables;however,four differentiation strategies are emphasized in the text.List and briefly characterize the three differentiation strategies.

---

Definitions:

Decay Theory

The theory that information in memory eventually disappears if it is not accessed; it applies better to short-term than to long-term memory.

Forgetting

Forgetting is the process through which information is lost from memory over time, which can occur due to various reasons such as failure to retrieve, interference, or decay of memory traces.

Fades With Time

The process of something becoming less intense, visible, or relevant as time passes.

Source Misattribution

The inability to distinguish an actual memory of an event from information you learned about the event elsewhere.