Which of the Following Terms Is Most Closely Associated with the Following

question 18

Multiple Choice

Which of the following terms is most closely associated with the following statement: "attributes or benefits consumers strongly associate with a brand,positively evaluate,and believe that they could not find to the same extent with a competitive brand"

• A) Brand image
• B) Points-of-difference
• C) Points-of-parity
• D) Points of value
• E) Brand concept

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Definitions:

Marketing Mix

The combination of product, price, promotion, and placement of what a company is offering.

Designer Cookware

High-end kitchenware products that are not only functional but also have a distinctive style or design appeal.

Entrepreneurial Marketing

A set of processes adopted by entrepreneurs based on new and unconventional marketing practices in order to gain traction in competitive markets.

Traditional Marketing

Marketing practices that use traditional channels such as print ads, billboards, television, and radio to communicate with the target audience.