A Manufacturer of Calculators Finds That There Is an Even

question 19

Multiple Choice

A manufacturer of calculators finds that there is an even split between customers who want small handheld calculators and those that want large ones.This type of market,in which buyer preferences scatter evenly,is called a(n) ________ market.

• A) emerging
• B) mass market
• C) diffused-preference
• D) niche
• E) standardized

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Definitions:

Predatory Pricing

A pricing strategy where a company sets prices below cost to eliminate competition and establish a monopoly over time.

Economies of Scale

Cost advantages that enterprises obtain due to their scale of operation, resulting in a reduced cost per unit.

Legal Barriers

Restrictions or regulations established by law that limit entry or operation in certain markets or industries.

Economies of Scale

The cost advantages that enterprises obtain due to their scale of operation, leading to a reduction in average costs per unit.