A Marketer That Wants to Anchor a Point-Of-Difference for Dove

question 76

Multiple Choice

A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following

• A) The soap is one-quarter cleansing cream.
• B) Dove products include bar soaps and shampoos.
• C) Dove soap helps users have softer skin.
• D) The Dove brand is widely available.
• E) None of the above.

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Definitions:

Economically Successful

Refers to the state or condition where an entity, such as a person, company, or nation, achieves desired financial outcomes and sustainable growth over time.

Entrepreneur

A person who introduces new products or improved technologies and decides which projects to undertake. A successful entrepreneur’s actions will increase the value of resources and expand the size of the economic pie.

Financial Capital

Economic resources measured in terms of money used by entrepreneurs and businesses to buy what they need to make their products or to provide their services.

Law Of Supply

The principle that, all else equal, an increase in the price of goods will lead to an increase in the quantity supplied.