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Delivering on Promises Made in Points-Of-Difference Is Very Important in Successful

question 118

Essay

Delivering on promises made in points-of-difference is very important in successful marketing.There are three deliverability criteria stressed in the text with respect to PODs.What are those three criteria?


Definitions:

Plain Meaning Rule

A principle used in legal interpretation stating that words in a statute or legal document should be given their ordinary meaning.

Maxims

Established principles or rules of conduct, often serving as legal guidelines or moral philosophies.

Declaratory Judgment

One that expresses the opinion of a court on a question of law without ordering anything to be done.

Standing to Sue

The legal right to file a lawsuit or pursue a court action, based on having a direct and tangible interest in the outcome.

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