Mark Thomas Has Observed That Shell Delivers on Its Promises

question 87

Multiple Choice

Mark Thomas has observed that Shell delivers on its promises to supply the best gasoline possible to the driving public.Shell promotions,employees,and distributors send a common and consistent message about delivering on Shell promises to Mr.Thomas.Mr.Thomas is most likely experiencing ________.

• A) brand image
• B) brand enhancement
• C) brand belief
• D) brand attitude
• E) brand bonding

Recognize the role and significance of ethical decision-making in the practice of PR.

Identify the key elements of ethical frameworks developed by scholars in the field of PR.

Assess the importance of adhering to a code of ethics within the PR profession.

Explain the societal impact of PR practices and the importance of ethics in shaping public trust.

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Definitions:

Equal Protection

A principle under the Fourteenth Amendment of the U.S. Constitution which provides that no state shall deny to any person within its jurisdiction the equal protection of the laws.

Civil War

A war between citizens of the same country, often referred to specifically as the American Civil War which took place between 1861 and 1865 between the Northern Union and the Southern Confederacy.

Women to Vote

Refers to the suffrage movement that led to women gaining the right to vote, notably marked by the adoption of the 19th Amendment to the U.S. Constitution in 1920.

The Composite Nation

A term used by Frederick Douglass in a speech advocating for the inclusivity and diversity of the United States, emphasizing unity among different races and backgrounds.