Marketers Introduce Multiple Brands in a Category for All of the Following

question 36

Multiple Choice

Marketers introduce multiple brands in a category for all of the following reasons EXCEPT ________.

• A) to increase shelf presence and retailer dependence in the store
• B) to attract consumers seeking variety who may otherwise have switched brands
• C) to increase internal competition within the firm
• D) to yield economies of scale in advertising, sales, and merchandising
• E) to reduce manufacturing costs and complexity

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Definitions:

A-E-I-O-U Model

A model (way) to communicate concerns and offer alternatives. The steps outlined in the model are (A)—Assume the other members mean well; (E)—Express your feelings; (I)—Identify what you want to happen; (O)—Outcomes you expect are made clear; and (U)—Understanding on a mutual basis is achieved.

Conflict Resolution Style

A method or approach used to address and resolve disagreements, disputes, or conflicts between parties.

Mutual Basis

A foundation for a relationship or agreement characterized by shared interests, benefits, or responsibilities.

Expression of Feelings

The act of communicating or revealing one's emotions and sentiments to others.