Brand Salience Relates to How Often and Easily the Brand

question 145

True/False

Brand salience relates to how often and easily the brand is evoked under various purchase or consumption situations.

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Definitions:

Total Revenue Curve

A graphical representation showing how total revenue changes as the amount of goods sold varies.

Supply Curve

A graph showing the relationship between the price of a good and the quantity supplied, typically upward sloping, indicating that higher prices motivate more supply.

Lower Order Needs

Are physiological, safety and social needs in Maslow’s hierarchy.

Physiological Needs

Basic physical requirements for human survival, such as air, water, food, shelter, and sleep, as identified in Maslow's hierarchy of needs.