Brand Dilution Occurs When Consumers No Longer Associate a Brand

question 9

True/False

Brand dilution occurs when consumers no longer associate a brand with a specific product or highly similar products and start thinking less of the brand.

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Definitions:

Normal Curve

A symmetrical bell-shaped curve representing the distribution of values, traits, or characteristics that are normally distributed.

Standard Deviation

A measure of the dispersion or variation in a set of values, indicating how much the values differ from the mean.

Mean

The arithmetic average of a set of numbers, calculated by summing them and dividing by the number of numbers.

Area

A quantity expressing the two-dimensional size or extent of a shape or surface, typically measured in square units.