The Creation of Significant Brand Equity Involves Reaching the Top

question 133

Essay

The creation of significant brand equity involves reaching the top or pinnacle of the brand pyramid. List and briefly characterize the six components of the brand resonance pyramid.

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Definitions:

Elaborative Rehearsal

A memory strategy that involves relating new information to something that is already known.

Short-term Memory

A cognitive function where a limited amount of information is held temporarily for use in ongoing tasks.

Displacement

In psychology, displacement is a defense mechanism that involves shifting feelings from an uncomfortable or threatening target to a more acceptable or less threatening one.

Consolidation

The neurological process by which memories become stabilized and stored in long-term memory after initial acquisition.