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Describe the Meaning and Function of a Brand Audit

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Describe the meaning and function of a brand audit.


Definitions:

DSO

DSO (Days Sales Outstanding) is a financial metric that calculates the average number of days it takes for a company to collect payments after a sale has been made.

Aging Schedule

An accounting table that shows the breakdown of receivables by age, helping manage and collect debts.

Sales Fluctuate

Variations or changes in sales volume over a specified period due to factors such as market demand, seasonality, or economic conditions.

Inventory Management

The practice of ordering, storing, using, and selling a company's inventory, including the management of raw materials, components, and finished products.

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