Examlex
In what ways can brand extensions improve the odds of new-product success?
Simple Linear Regression
A statistical method to model the relationship between a single independent variable and a dependent variable by fitting a linear equation to observed data.
SSE
Sum of Squares due to Error, a measure used in statistical analysis to quantify the variance within data points from the observed values.
Total SS
The total sum of squares in a dataset is a measure of the total variability of the dataset, including both the explained and unexplained variance by a model or variable.
Regression Slope Coefficient
A number that represents the degree of change in the dependent variable for a one-unit change in the independent variable within a regression model.
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