Marketers of Successful 21st-Century Brands Must Excel at ________-The Design

question 25

Multiple Choice

Marketers of successful 21st-century brands must excel at ________-the design and implementation of marketing activities and programs to build,measure,and manage brands to maximize their value.

• A) promotional planning
• B) brand personification
• C) strategic brand management
• D) brand awareness
• E) competitive differential advantage

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