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Marketing to Generation Y Is a Challenge Because of Their

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Marketing to Generation Y is a challenge because of their size and characteristics.Because they are often turned off by overt branding practices and a "hard sell," marketers have tried many different approaches to reach and persuade Gen Y.List and briefly discuss four of those methods for reaching this group.


Definitions:

Cost Ledger

A subsidiary ledger that records individual costs associated with specific cost centers or cost objects.

Job Order Cost System

A job order cost system is an accounting method that assigns costs to specific production jobs, enabling precise tracking of the cost of materials, labor, and overhead for each job.

Custom Products

Custom products are goods manufactured or tailored according to the specific requirements or preferences of a customer.

Service Provider

A company or individual that offers services to others in exchange for payment, such as telecommunications, utilities, or professional services.

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