A Marketer Is Interested in Segmenting a Business Market on ________

question 114

Multiple Choice

A marketer is interested in segmenting a business market on ________ if the marketer intends to eventually segment the market based on loyalty and attitudes toward risk.

• A) situational factors
• B) purchasing approaches
• C) personal characteristics
• D) operating variables
• E) demographic variables

---

Definitions:

Beer Tasters

Individuals who specialize in evaluating the quality, flavor, aroma, and characteristics of beer through taste tests.

Tone Sensitivity

Tone Sensitivity refers to an individual's ability to discern differences in pitch, which is crucial for music appreciation, language understanding, and auditory processing.

Larger Difference

An expression indicating a significant variance or gap between two or more entities or measurements.

Guitar

A stringed musical instrument typically played by strumming or plucking the strings with fingers or a pick.