A Marketer Interested in Segmenting a Business Market Based on ________

question 32

Multiple Choice

A marketer interested in segmenting a business market based on ________ intends to eventually segment the market based on power structure and purchasing criteria.

• A) situational factors
• B) purchasing approaches
• C) personal characteristics
• D) operating variables
• E) demographic variables

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Definitions:

Distinctive Mark

A unique symbol, logo, or brand that is used to identify and differentiate the goods or services of one entity from those of others.

Producer

A producer is an individual or entity that creates goods or services, often in the context of agriculture, manufacturing, or entertainment.

Consumers

Consumers are individuals or entities that purchase goods or services for personal use and not for manufacture or resale.

Certification Mark

A certification mark is a symbol, name, or seal used to indicate that a product, person, or service has met established standards set by a certifying authority.