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A New Trend in Marketing Is Toward Customerization

question 8

Essay

A new trend in marketing is toward customerization. Describe what customerization is and how marketers are using it.


Definitions:

Free Association

A psychoanalytic process in which the patient speaks freely to reveal unconscious thoughts and feelings.

Resistance

The refusal to accept or comply with something; the attempt to prevent something by action or argument.

Terrible Experience

An event or situation that is extremely distressing, traumatic, or horrifying to an individual.

Defense Mechanism

A collective term for a number of reactions that try to ward off or lessen anxiety by various unconscious means.

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