Marketers Use Two Broad Groups of Variables to Segment Consumer

question 18

Essay

Marketers use two broad groups of variables to segment consumer markets.Identify these groups and how they are used.

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Definitions:

Budget Lines

A graphical representation of all possible combinations of two goods which a consumer can purchase at given prices and within the constraints of his/her income.

Budget Line

A visual representation of all the different combinations of two products that can be bought within a certain budget and price range.

Indifference Curve

A chart illustrating various pairings of two products that deliver the same level of enjoyment and usefulness to a buyer.

Budget Line

A graphical representation of all possible combinations of two goods that an individual can afford given their income and the prices of the goods.