Examlex
The business market consists of all the organizations that acquire goods and services used in the production of other products or services that are sold, rented, or supplied to others. List the major industries that make up the business market.
Generic Branding
Products marketed without a branded name, typically featuring basic packaging and lower prices, aiming at cost-conscious consumers.
Mixed Branding
A strategy where a company markets products under various brand names, each with a distinct image and demographic appeal.
Product Line Extensions
Introducing additional items in the same product category under the same brand name, often to target a new segment.
MultiBranding
A marketing strategy where a company markets multiple brands in the same product category or sector.
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