Consumers Often Choose and Use Brands That Have a Brand

question 31

Multiple Choice

Consumers often choose and use brands that have a brand personality consistent with how they see themselves, also known as the ________.

• A) actual self-concept
• B) ideal self-concept
• C) others' self-concept
• D) prohibitive self-concept
• E) suggestive self-concept

---

Definitions:

Florists

Professionals or businesses specializing in the arrangement and sale of flowers and ornamental plants for various occasions.

Similar Substitutes

Products or services that can be used in place of each other but share close similarities in features or functions.

Product Differentiation

The process of distinguishing a product or service from others in the market to make it more attractive to a particular target market.

Whitening Agents

Substances used to lighten the color of materials, such as textiles, paper, and in cosmetic formulations to lighten the skin.