One of the Five Traits of a Product's Brand Personality

question 80

True/False

One of the five traits of a product's brand personality is thought to be its shape.

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Definitions:

Debriefing

At the end of a study, the procedure in which participants are assessed for suspicion and then receive a gentle explanation of the true nature of the study in a manner that counteracts any negative effects of the study experience.

Informed Consent

A principle that requires providing all necessary information about a procedure or research study to participants, allowing them to voluntarily decide whether to participate.

Experimenter Biasing

Refers to a situation in research where the expectations or preferences of the researcher inadvertently influence the participants or the results of the study.

Demand Characteristics

Subtle cues or signals in an experimental environment that influence the participants' behavior or responses.