People from the Same Subculture, Social Class, and Occupation May

question 110

Essay

People from the same subculture, social class, and occupation may lead quite different lifestyles. A lifestyle is a person's pattern of living in the world as expressed in activities, interests, and opinions. Lifestyle portrays the "whole person" interacting with his or her environment. Given this information, describe the LOHAS (an acronym)lifestyle described in the text and its usefulness in marketing.

---

Definitions:

Shell Gas Stations

A global chain of service stations that sell gasoline, diesel, and other types of fuel, operated by the multinational oil and gas company Shell.

Brand Equity

The value a brand adds to a product or service, reflected in how customers think, feel, and act towards the brand.

Brand Image

The perception of a company or product held by real or potential customers, formed through marketing efforts, reputation, and customer experiences.

Wheaties Cereal

A brand of breakfast cereal known as "The Breakfast of Champions" and marketed by General Mills.