Give an Illustration of How a Company Can Use a Customer

question 80

Essay

Give an illustration of how a company can use a customer database to reactivate customer purchases.

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Definitions:

Memory

The mental process of encoding, storing, and retrieving information.

Learning

A systematic, relatively permanent change in behavior that occurs through experience.

Priming

The activation of information that people already have in storage to help them remember new information better and faster.

Multitasking

The ability to deal with more than one task simultaneously.