The Process of Building,maintaining,and Using Customer Databases and Other Databases

question 93

Multiple Choice

The process of building,maintaining,and using customer databases and other databases for the purpose of contacting,transacting,and building customer relationships is called ________.

• A) data warehousing
• B) datamining
• C) database marketing
• D) custom marketing
• E) electronic marketing

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Definitions:

Defined

Clearly described, outlined, or explained.

Managers

are individuals within an organization responsible for planning, directing, and overseeing the work of a group of individuals.

Hazard

Something that has the potential to cause damage, harm, or adverse health effects to people or property.

Human-Made Structures

Objects or buildings created by humans rather than occurring naturally in the environment.