Savvy Companies Are Capturing Information Every Time a Customer Comes

question 104

Multiple Choice

Savvy companies are capturing information every time a customer comes into contact with any of its departments.As a marketing manager all of the following would be available customer touch points for your consideration EXCEPT ________.

• A) a customer purchase
• B) an online query
• C) a mail-in rebate card
• D) an ad run on a national television network
• E) a customer-requested service call

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Definitions:

Decision Making

The process of selecting a course of action from several alternatives to achieve a desired outcome.

Evidence-Based Management

An approach to making managerial decisions and organizational practices grounded in the best available scientific evidence.

Good Evidence

Reliable and relevant information or facts that support a conclusion, decision, or belief.

Big Data

Pertains to incredibly vast collections of data which can be examined through computational methods to uncover patterns, trends, and connections, particularly those concerning human behavior and interactions.