Building a Database Would Not Be Worthwhile for a Company

question 98

Multiple Choice

Building a database would not be worthwhile for a company in all of the following cases EXCEPT ________.

• A) where the product is a one-in-a-lifetime purchase
• B) where customers show little loyalty to a brand
• C) where the company already has an above average relationship with its customers
• D) where the unit sale is very small
• E) where the cost of gathering the information is too high