A Marketing Manager Would Like to Ask a Few Simple

question 82

Essay

A marketing manager would like to ask a few simple questions of his or her company's target market (a population).If the manager would like to ensure that every member of that population has an equal chance of being chosen for questioning,the manager would need to select which sampling method?

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Definitions:

Sole Proprietorship

A business structure where a single individual owns and runs the business, responsible for all its debts and liabilities.

Debt Financing

Borrowing money that must be repaid over time, with interest.

Collateral

is an asset pledged as security for the repayment of a loan, forfeitable in the case of default.

Corporation

A legal entity recognized by law as a separate "person" that can own assets, incur liabilities, and conduct business, often with the aim of generating profit for its shareholders.