If a Marketing Researcher Asks Subjects What Kind of Person

question 146

Multiple Choice

If a marketing researcher asks subjects what kind of person they think of when the brand is mentioned in order to understand how consumers feel about a particular brand,the marketing researcher is using the ________ approach.

• A) word association
• B) projective
• C) visualization
• D) brand personification
• E) laddering

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Definitions:

Ambitious

Having a strong desire to succeed or achieve something, often requiring determination and hard work.

Sociable

Refers to an individual's inclination to seek and enjoy social interactions.

Adventuresome

A characteristic of being willing to take risks or try new experiences, often considered beneficial in exploring diverse career opportunities.

Holland Codes

A set of personality types developed by John Holland that categorizes individuals' preferences for certain work environments and roles, facilitating career guidance.