If a Marketing Researcher Decides to Use a Likert Scale

question 125

True/False

If a marketing researcher decides to use a Likert scale, the researcher has chosen a technique wherein the respondent reviews a statement that shows the amount of agreement/disagreement with some product, service, or concept.

---

Definitions:

ERP

Enterprise Resource Planning, a type of software used by organizations to manage and integrate important parts of their businesses.

Functional Areas

distinct departments or groups within an organization, each focusing on a specific aspect of the organization's operations, such as marketing, finance, or HR.

Information Flow

Information Flow is the movement or exchange of data within a network or system, illustrating how information is shared or transmitted from one part of a system to another.

Production Process

The Production Process involves all the stages and activities related to manufacturing a product, from raw material sourcing to the final output.