Examlex
All forecasts are built on one of three information bases: what people say,what people do,or what people have done.How do market researchers collect information on each of three information bases?
Profit
The financial benefit that is realized when the amount of revenue gained from a business activity exceeds the expenses, costs, and taxes needed to sustain the activity.
Economic Profits
Profits exceeding the total cost of capital, including both the cost of debt and the opportunity cost of equity capital.
Explicit Costs
Expenses directly incurred in the course of running a business, such as wages and materials.
Economic Costs
The total value of all resources used in the production of a good or service, including both explicit and implicit costs.
Q35: The marketing-mix component called promotion includes such
Q56: _ reflects a customer's judgment of a
Q58: Cluster analysis is a good example of
Q72: Many countries have _ industries to create
Q73: Customer-perceived value is based on two components.What
Q80: Much of a brand's strength in consumer
Q97: Companies assume that the lower the _,the
Q116: Demands are wants for specific products backed
Q117: With respect to views of society,changers tend
Q149: Market demand is not a fixed number,but