By Equipping Its Sales Force with Handheld Devices with Bar-Code

question 22

Multiple Choice

By equipping its sales force with handheld devices with bar-code readers and Internet connections to speed inventory assessment,TaylorMade's sales reps have significantly more time to interact with their consumers.This is an example of the use of technology in improving ________.

• A) sales information systems
• B) order-to-payment cycles
• C) cookies
• D) cohort segmentation
• E) competitive intelligence gathering

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Definitions:

Biological Roots

The genetic, neurochemical, and physiological bases of behavior and mental processes, emphasizing the role of nature in psychology.

What We Know

A phrase indicating the extent of knowledge and understanding that has been established on a particular subject up to the current time.

Opportunity Cost

The loss of potential gain from other alternatives when one alternative is chosen.

Social Status

The position or rank of a person or group within the social hierarchy.