Consumers Are Increasingly Willing to Swap Personal Information for Customized

question 142

Essay

Consumers are increasingly willing to swap personal information for customized products from firms.However,there are still consumer concerns.You know that privacy issues are still a public policy hot button.As a consumer advocate,list the consumer concerns that seem to be the most compelling and most difficult to deal with by the marketer.

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Definitions:

Smaller Percentage Increase

Refers to a rate of increase that is less significant or lower in proportion compared to another.

Average Costs

The cost per unit of output, calculated by dividing the total cost of production by the number of units produced.

Constant-Cost Industry

An industry in which the cost per unit does not change as the industry's overall output changes.

Diseconomies of Scale

The condition in which a company or production process becomes less efficient as it grows larger, leading to increased costs per unit.