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Once a SWOT Analysis Has Been Completed, the Strategic Planner

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Once a SWOT analysis has been completed, the strategic planner is ready to proceed to the goal formulation stage of the strategic-planning process model.


Definitions:

Present Values

The current value of a future amount of money or stream of cash flows given a specified rate of return.

Net Present Value

A financial metric that calculates the value of projected cash flows, discounted back to the present value.

Firm's Cost

The total expenses incurred by a company, including production, operation, and overhead costs.

Reinvestment Assumption

The presumption that cash flows received from an investment will be reinvested at a rate consistent with the investment's original rate of return.

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