Once Starbucks Had Established Itself as a Presence in Thousands

question 13

Multiple Choice

Once Starbucks had established itself as a presence in thousands of cities internationally,the company sought to increase the number of purchases by existing customers with a ________ strategy that led to new in-store merchandise,including compilation CDs and high-speed wireless access.

• A) product-development
• B) market-penetration
• C) diversification
• D) market-development
• E) conglomerate

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Definitions:

Teach

The act or process of imparting knowledge, skills, or values to someone.

Psychoanalysis

A therapeutic technique and theory of personality developed by Sigmund Freud, focusing on unconscious motives and conflicts.

Humanistic Therapy

A therapeutic approach emphasizing an individual's innate potential for growth and self-actualization, focusing on the present and future instead of the past.

Insight

The capacity to gain an accurate, deep intuitive understanding of a person or thing.