When It Was First Launched, Google's Paid Search Platform Represented

question 115

Multiple Choice

When it was first launched, Google's paid search platform represented a new strategy for revenue generation on the Internet. This is an example of innovation along which of the following dimensions?

• A) process
• B) supply chain
• C) value capture
• D) presence
• E) brand

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Definitions:

Hurricane

A powerful tropical cyclone with heavy rain and strong winds, originating over warm ocean waters and potentially causing significant damage upon landfall.

Availability

The state of being able to be used or obtained, typically referring to goods, services, or resources.

Price Ceiling

A government-imposed limit on how high a price can be charged on a product or service, aimed at preventing prices from becoming excessively high.

Quantity Demanded

The amount of a product that consumers are willing and able to purchase at a given price over a specified period of time.