The Proliferation of Targeted Media and Communication Channels Has Allowed

question 15

True/False

The proliferation of targeted media and communication channels has allowed marketers to become much more aware of their target consumers' preferences and to customize both products and messages for individual consumers.

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Definitions:

Generations

Groups of individuals, typically within a society, born and living at about the same time, known for having shared experiences.

Content Validity

The extent to which a test or measurement accurately represents the construct it is intended to measure, covering all relevant facets.

Predictive Validity

The extent to which a test accurately forecasts a specific future outcome.

Concurrent Validity

The degree to which the results of a particular test correlate with those of another established measure given at the same time.