Increasingly,a Key Goal of Marketing Is to Develop Deep,enduring Relationships

question 8

Essay

Increasingly,a key goal of marketing is to develop deep,enduring relationships with all people or organizations that could directly or indirectly affect the success of the firm's marketing activities.Relationship marketing has the aim of building mutually satisfying long-term relations with key parties-customers,suppliers,distributors,and other marketing partners-in order to earn and retain their business.
Discuss the merits of relationship marketing.Describe in detail a company who is in business today that models relationship marketing.

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Definitions:

Invisible Hand

A term coined by Adam Smith to describe the unseen forces that move the free market economy through the self-regulating nature of the marketplace.

Whistle-Blower

An individual who exposes illegal or unethical activities within a public or private organization.

Pfizer

A multinational pharmaceutical corporation known for developing a wide range of medicines and vaccines, including treatments for COVID-19.

Fraud Case

A legal or regulatory proceeding involving allegations of dishonest practices, such as embezzlement or deceit for personal or financial gain.